Sectors: Augmented Reality

Better than the real thing? We’re extremely excited about the Augmented Reality sector – the ability to overlay interactive digital information in real-time into a person’s field of view.

As a natural extension of virtual worlds, we’re now actively analyzing and strategizing how augmented reality can be applied across a variet of applications and working with the emerging companies in the sector.

Latest Insight

KZero in The Guardian: Virtual worlds: is this where real life is heading?

The registered population of online communities such as Second Life and Blue Mars is greater than that of the US and Europe combined. Today&...

Animal Jam continues the trend in Branded Virtual Worlds

Demonstrating the continuing trend for existing brands to create their own virtual worlds (Branded Virtual World), this week we’ve see...

Britain’s Next Top (Virtual) Model

Stardoll has signed a deal with Britain’s Next Top Model (shown on the Living channel) to promote the show and give away virtual cloth...

The Brand New Worlds

Here’s a presentation giving an overview of how real world brands are creating their own virtual worlds and MMOs. For a pretty-much co...