Media/Marketing: Brand Strategy

How do brands interact with virtual worlds? KZero actually defined the first ever strategy for this category, back in 2007 with our Five Rules of Virtual Brand Management report.

Companies come to KZero to receive best-in-class advice and strategy relating to brand strategies in virtual worlds and goods market places.

Our services include target market vs media landscape assessment, brand leverage and extension to virtual environments and virtual New Product Development (NPD) to enhance real world brand values.

Client examples:
– Brand strategy for a global gaming company developing a tween / teen virtual world.
– Brand strategy and positioning for a US-based tween virtual world.
– Brand strategy and positioning for a European B2B virtual world.