Media/Marketing: Brand Strategy

How do brands interact with virtual worlds? KZero actually defined the first ever strategy for this category, back in 2007 with our Five Rules of Virtual Brand Management report.

Companies come to KZero to receive best-in-class advice and strategy relating to brand strategies in virtual worlds and goods market places.

Our services include target market vs media landscape assessment, brand leverage and extension to virtual environments and virtual New Product Development (NPD) to enhance real world brand values.

Client examples:
– Brand strategy for a global gaming company developing a tween / teen virtual world.
– Brand strategy and positioning for a US-based tween virtual world.
– Brand strategy and positioning for a European B2B virtual world.

Latest Insight

Google StreetView and advertising in virtual worlds: Spark 100 Podcast

Here’s a Spark 100 podcast from CBC Radio in Toronto. I’m discussing (towards the end) the recent Google StreetView patent relat...

VW User Profiles: SmallWorlds

Launched in 2008, SmallWorlds currently has over 2m registered accounts and is the next in our series of looking at age profiles for virtual...

VW User Profiles: Miss Bimbo

Virtual fashion site Miss Bimbo attracted its fair share of media attention in 2008, mostly relating to the potential negative themes of the...

Avg user ages by country for Habbo

Here’s some insightful data recently released from Habbo. It shows the average user age by country. In the first chart we’ve col...