Media/Marketing: Brand Strategy

How do brands interact with virtual worlds? KZero actually defined the first ever strategy for this category, back in 2007 with our Five Rules of Virtual Brand Management report.

Companies come to KZero to receive best-in-class advice and strategy relating to brand strategies in virtual worlds and goods market places.

Our services include target market vs media landscape assessment, brand leverage and extension to virtual environments and virtual New Product Development (NPD) to enhance real world brand values.

Client examples:
– Brand strategy for a global gaming company developing a tween / teen virtual world.
– Brand strategy and positioning for a US-based tween virtual world.
– Brand strategy and positioning for a European B2B virtual world.

Latest Insight

Universe and Radar presentation

Here’s a Slideshare presentation containing our Q4 2009 Universe and Radar analysis. Universe and Radar Q4 2009 View more presentation...

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Radar chart: Toys/games, fantasy and mirror worlds

Following on from our Universe chart posts for Q4 2009, we’re delighted to release the Radar charts. These charts show, be genre, virt...

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Q4 2009 Radar chart: Music, Fashion and Education/Development

Throughout 2009 and certainly for the majority of 2008, almost all the focus in the KT&T virtual worlds space was in casual gaming and s...

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Q4 2009 Universe chart: Teens and Adults

Our last post (assessing Kids and Tweens) showed the five to 10 year old segment and 10 to 15’s grew 17.8% and 6,8% respectively from ...

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