Business Planning: Market Sizing and Analysis

How big is the virtual goods market going to get? Which genres of the virtual worlds market are under-served? At KZero, we’re constantly analysing these markets (as well as looking at new ones like augmented reality and lifelogging) and are best placed to accurately size and assess future growth in terms of revenues and users.

Companies come to KZero to obtain insightful and accurate market sizing and analytical services. Our services range from ARPPU and lifetime value evaluations right through to revenue forecasting and user growth predictions.

Client examples:
– Market sizing the B2B meeting place category for a European start-up.
– Virtual goods revenue forecast to 2013.
– Virtual worlds revenue forecast to 2013.
– Augmented reality revenue forecast to 2013.
– Category analysis of the virtual goods market for a global retailer.
– Virtual world market sizing for a US-based research company.

Latest Insight

Universe and Radar presentation

Here’s a Slideshare presentation containing our Q4 2009 Universe and Radar analysis. Universe and Radar Q4 2009 View more presentation...

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Radar chart: Toys/games, fantasy and mirror worlds

Following on from our Universe chart posts for Q4 2009, we’re delighted to release the Radar charts. These charts show, be genre, virt...

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Q4 2009 Radar chart: Music, Fashion and Education/Development

Throughout 2009 and certainly for the majority of 2008, almost all the focus in the KT&T virtual worlds space was in casual gaming and s...

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Q4 2009 Universe chart: Teens and Adults

Our last post (assessing Kids and Tweens) showed the five to 10 year old segment and 10 to 15’s grew 17.8% and 6,8% respectively from ...

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