Media/Marketing: Media Planning

KZero plans media campaigns across the spectrum of virtual worlds and virtual goods platforms. In fact, our (virtually) world famous Universe chart was created initially as a media planning tool.

Companies come to KZero to benefit from insight target market analysis and effective recommendations on how best to take their brands into virtual worlds and their products onto virtual goods platforms.

Client examples:
– Media buying and campaign execution for a European government
– Cross-world media planning for a European magazine publisher.
– Media planning and buying for a global cosmetics company.
– Virtual goods media strategy for a global cosmetics company.

Latest Insight

Universe and Radar presentation

Here’s a Slideshare presentation containing our Q4 2009 Universe and Radar analysis. Universe and Radar Q4 2009 View more presentation...

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Radar chart: Toys/games, fantasy and mirror worlds

Following on from our Universe chart posts for Q4 2009, we’re delighted to release the Radar charts. These charts show, be genre, virt...

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Q4 2009 Radar chart: Music, Fashion and Education/Development

Throughout 2009 and certainly for the majority of 2008, almost all the focus in the KT&T virtual worlds space was in casual gaming and s...

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Q4 2009 Universe chart: Teens and Adults

Our last post (assessing Kids and Tweens) showed the five to 10 year old segment and 10 to 15’s grew 17.8% and 6,8% respectively from ...

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