Media/Marketing: Media Planning
KZero plans media campaigns across the spectrum of virtual worlds and virtual goods platforms. In fact, our (virtually) world famous Universe chart was created initially as a media planning tool.
Companies come to KZero to benefit from insight target market analysis and effective recommendations on how best to take their brands into virtual worlds and their products onto virtual goods platforms.
Client examples:
– Media buying and campaign execution for a European government
– Cross-world media planning for a European magazine publisher.
– Media planning and buying for a global cosmetics company.
– Virtual goods media strategy for a global cosmetics company.
Latest Insight
The registered population of online communities such as Second Life and Blue Mars is greater than that of the US and Europe combined. Today&...
Read moreDemonstrating the continuing trend for existing brands to create their own virtual worlds (Branded Virtual World), this week we’ve see...
Read moreStardoll has signed a deal with Britain’s Next Top Model (shown on the Living channel) to promote the show and give away virtual cloth...
Read moreHere’s a presentation giving an overview of how real world brands are creating their own virtual worlds and MMOs. For a pretty-much co...
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