Product Development: Monetisation

KZero works with virtual worlds and goods companies to improve user monetisation. Our expertise includes virtual goods and micro-transaction strategies as well as payment mechanics.

Understanding lifetime values and paying user profiles is critical to the success of any virtual platform and our in-house analytics and multi-world experience allows us to keep our clients ahead of the curve for user monetisation.

Client examples:
– Virtual economy strategy for global gaming company creating a tween virtual world.
– Power user and ambassador analysis for leading kids/tween girls world developing a virtual goods strategy.
– Micro-transaction and virtual goods strategy for upcoming social network gaming platform.

Contact KZero here to learn more about our User Monetisation services.

Latest Insight

KZero in The Guardian: Virtual worlds: is this where real life is heading?

The registered population of online communities such as Second Life and Blue Mars is greater than that of the US and Europe combined. Today&...

Animal Jam continues the trend in Branded Virtual Worlds

Demonstrating the continuing trend for existing brands to create their own virtual worlds (Branded Virtual World), this week we’ve see...

Britain’s Next Top (Virtual) Model

Stardoll has signed a deal with Britain’s Next Top Model (shown on the Living channel) to promote the show and give away virtual cloth...

The Brand New Worlds

Here’s a presentation giving an overview of how real world brands are creating their own virtual worlds and MMOs. For a pretty-much co...