Strategy: Operational

KZero works with companies already active in the virtual worlds/goods and casual gaming sectors with existing user bases.

These companies come to KZero to benefit from our experience of solving operational challenges and maximising the opportunities presented in their respective sectors.

At the operational stage our services include user base profiling and analysis, market entry strategy, localisation services and the identification of new revenue streams.

Client examples:
- Market penetration and assessment for a leading tween and teen virtual world.
- User base and key metrics benchmarking for a teen virtual world.
- US market entry strategy for a European kids and tweens virtual world.

Latest Insight

Universe and Radar presentation

Here’s a Slideshare presentation containing our Q4 2009 Universe and Radar analysis. Universe and Radar Q4 2009 View more presentation...

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Radar chart: Toys/games, fantasy and mirror worlds

Following on from our Universe chart posts for Q4 2009, we’re delighted to release the Radar charts. These charts show, be genre, virt...

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Q4 2009 Radar chart: Music, Fashion and Education/Development

Throughout 2009 and certainly for the majority of 2008, almost all the focus in the KT&T virtual worlds space was in casual gaming and s...

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Q4 2009 Universe chart: Teens and Adults

Our last post (assessing Kids and Tweens) showed the five to 10 year old segment and 10 to 15’s grew 17.8% and 6,8% respectively from ...

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