Strategy: Operational

KZero works with companies already active in the virtual worlds/goods and casual gaming sectors with existing user bases.

These companies come to KZero to benefit from our experience of solving operational challenges and maximising the opportunities presented in their respective sectors.

At the operational stage our services include user base profiling and analysis, market entry strategy, localisation services and the identification of new revenue streams.

Client examples:
- Market penetration and assessment for a leading tween and teen virtual world.
- User base and key metrics benchmarking for a teen virtual world.
- US market entry strategy for a European kids and tweens virtual world.

Latest Insight

KZero in The Guardian: Virtual worlds: is this where real life is heading?

The registered population of online communities such as Second Life and Blue Mars is greater than that of the US and Europe combined. Today&...

Animal Jam continues the trend in Branded Virtual Worlds

Demonstrating the continuing trend for existing brands to create their own virtual worlds (Branded Virtual World), this week we’ve see...

Britain’s Next Top (Virtual) Model

Stardoll has signed a deal with Britain’s Next Top Model (shown on the Living channel) to promote the show and give away virtual cloth...

The Brand New Worlds

Here’s a presentation giving an overview of how real world brands are creating their own virtual worlds and MMOs. For a pretty-much co...