Strategy: Operational
KZero works with companies already active in the virtual worlds/goods and casual gaming sectors with existing user bases.
These companies come to KZero to benefit from our experience of solving operational challenges and maximising the opportunities presented in their respective sectors.
At the operational stage our services include user base profiling and analysis, market entry strategy, localisation services and the identification of new revenue streams.
Client examples:
- Market penetration and assessment for a leading tween and teen virtual world.
- User base and key metrics benchmarking for a teen virtual world.
- US market entry strategy for a European kids and tweens virtual world.
Latest Insight
Here’s a Slideshare presentation containing our Q4 2009 Universe and Radar analysis. Universe and Radar Q4 2009 View more presentation...
Read moreFollowing on from our Universe chart posts for Q4 2009, we’re delighted to release the Radar charts. These charts show, be genre, virt...
Read moreThroughout 2009 and certainly for the majority of 2008, almost all the focus in the KT&T virtual worlds space was in casual gaming and s...
Read moreOur last post (assessing Kids and Tweens) showed the five to 10 year old segment and 10 to 15’s grew 17.8% and 6,8% respectively from ...
Read more