Strategy: Pre Launch

KZero works with companies at the pre-launch development stage across the virtual worlds, virtual goods, augmented reality, life-logging and casual gaming sectors.

Our expertise and insight ensures that these companies get to market efficiently and are best-positioned within their respective categories.

At the pre-launch stage our services range from concept creation and assessment right through to business planning, funding strategy, market positioning and overall strategic direction.

Client examples:
– Concept creation and business planning for a US-based retailer developing a virtual goods business model.
– Financial modeling, business planning and concept review for a global entertainment and gaming brand developing a tween virtual world.
– Market review and brand positioning for a European start-up developing a B2B virtual world concept.
– Strategic direction and market sizing for a US-based augmented reality start-up.

Latest Insight

KZero in The Guardian: Virtual worlds: is this where real life is heading?

The registered population of online communities such as Second Life and Blue Mars is greater than that of the US and Europe combined. Today&...

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Animal Jam continues the trend in Branded Virtual Worlds

Demonstrating the continuing trend for existing brands to create their own virtual worlds (Branded Virtual World), this week we’ve see...

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Britain’s Next Top (Virtual) Model

Stardoll has signed a deal with Britain’s Next Top Model (shown on the Living channel) to promote the show and give away virtual cloth...

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The Brand New Worlds

Here’s a presentation giving an overview of how real world brands are creating their own virtual worlds and MMOs. For a pretty-much co...

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