Strategy: Pre Launch

KZero works with companies at the pre-launch development stage across the virtual worlds, virtual goods, augmented reality, life-logging and casual gaming sectors.

Our expertise and insight ensures that these companies get to market efficiently and are best-positioned within their respective categories.

At the pre-launch stage our services range from concept creation and assessment right through to business planning, funding strategy, market positioning and overall strategic direction.

Client examples:
– Concept creation and business planning for a US-based retailer developing a virtual goods business model.
– Financial modeling, business planning and concept review for a global entertainment and gaming brand developing a tween virtual world.
– Market review and brand positioning for a European start-up developing a B2B virtual world concept.
– Strategic direction and market sizing for a US-based augmented reality start-up.