Services: Media/Marketing

KZero specialises in creating marketing strategies within the virtual worlds / good sectors and we work with global brands and organisations in a range of areas.

Our Campaign Development services are tailored to companies seeking creative strategies either integrated into real-world initiatives or bespokely designed for virtual channels. The role of the brand is extremely important when marketing into virtual worlds are our Brand Management solutions utlise our deep understanding of this category. An emerging field is Media Planning - either into a single world or on a cross-world basis.

Latest Insight

Google StreetView and advertising in virtual worlds: Spark 100 Podcast

Here’s a Spark 100 podcast from CBC Radio in Toronto. I’m discussing (towards the end) the recent Google StreetView patent relat...

VW User Profiles: SmallWorlds

Launched in 2008, SmallWorlds currently has over 2m registered accounts and is the next in our series of looking at age profiles for virtual...

VW User Profiles: Miss Bimbo

Virtual fashion site Miss Bimbo attracted its fair share of media attention in 2008, mostly relating to the potential negative themes of the...

Avg user ages by country for Habbo

Here’s some insightful data recently released from Habbo. It shows the average user age by country. In the first chart we’ve col...