The Company

Founded by Nic Mitham in 2006, KZero Worldswide is a global market leader in the exciting, emerging sectors of virtual worlds and goods. KZero integrates de-facto industry metrics and analytics with insightful and high-impact strategic consulting services.

We’re best-known (for now) in the sector as the company that created the ‘Universe Chart’ - a clever visual tool for showing growth in the virtual worlds sector along with average user age and year of launch.

KZero is a company with a big vision and our clients share our passion for the future of the industry. Our client base includes governments, global consumer brands, leading retail players, existing virtual worlds and companies developing brand-new concepts (we help them create them).

Working right across the virtual worlds / goods sectors (and now augmented reality and lifelogging) in a wide range of strategic and analytical capabilities allows us to identity new market trends and business opportunities before anyone else, assisting our consulting expertise and of course our clients.

We also provide a unique introduction service for companies seeking funding with our in-depth and proven relationships with the Venture Capital community across the world. We call this KHeroes.

Latest Insight

Britain’s Next Top (Virtual) Model

Stardoll has signed a deal with Britain’s Next Top Model (shown on the Living channel) to promote the show and give away virtual cloth...

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The Brand New Worlds

Here’s a presentation giving an overview of how real world brands are creating their own virtual worlds and MMOs. For a pretty-much co...

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‘Make the world play more’ say Ikea

Playreport is a global research project on children, families and play, initiated by IKEA. They conducted 11,000 interviews in 25 countries ...

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Augmented Reality Brand Tracking

Here’s an update to our presentation showing the use of augmented reality by brands and companies. Augmented Reality Brand Tracking Vi...

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