The Company

Founded by Nic Mitham in 2006, KZero Worldswide is a global market leader in the exciting, emerging sectors of virtual worlds and goods. KZero integrates de-facto industry metrics and analytics with insightful and high-impact strategic consulting services.

We’re best-known (for now) in the sector as the company that created the ‘Universe Chart’ - a clever visual tool for showing growth in the virtual worlds sector along with average user age and year of launch.

KZero is a company with a big vision and our clients share our passion for the future of the industry. Our client base includes governments, global consumer brands, leading retail players, existing virtual worlds and companies developing brand-new concepts (we help them create them).

Working right across the virtual worlds / goods sectors (and now augmented reality and lifelogging) in a wide range of strategic and analytical capabilities allows us to identity new market trends and business opportunities before anyone else, assisting our consulting expertise and of course our clients.

We also provide a unique introduction service for companies seeking funding with our in-depth and proven relationships with the Venture Capital community across the world. We call this KHeroes.

Latest Insight

Universe and Radar presentation

Here’s a Slideshare presentation containing our Q4 2009 Universe and Radar analysis. Universe and Radar Q4 2009 View more presentation...

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Radar chart: Toys/games, fantasy and mirror worlds

Following on from our Universe chart posts for Q4 2009, we’re delighted to release the Radar charts. These charts show, be genre, virt...

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Q4 2009 Radar chart: Music, Fashion and Education/Development

Throughout 2009 and certainly for the majority of 2008, almost all the focus in the KT&T virtual worlds space was in casual gaming and s...

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Q4 2009 Universe chart: Teens and Adults

Our last post (assessing Kids and Tweens) showed the five to 10 year old segment and 10 to 15’s grew 17.8% and 6,8% respectively from ...

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