Product Development: User Experience

Companies come to KZero to benefit from our experience in creating compelling user experiences in virtual worlds. We understand and appreciate the role of engagement via progressive experiences and game-play.

A growing area of business is the development of online and offline user experiences, designed to increase lifetime values and ARPPUs.

Client examples:
– Re-positioning of user experience for a European teen virtual world.
– User profiling and subsequent experience development for a US tween virtual world.
– Critical path and user journey analysis for an upcoming tween girls virtual world.

Contact KZero here to learn more about our User Experience services.

Latest Insight

Britain’s Next Top (Virtual) Model

Stardoll has signed a deal with Britain’s Next Top Model (shown on the Living channel) to promote the show and give away virtual cloth...

The Brand New Worlds

Here’s a presentation giving an overview of how real world brands are creating their own virtual worlds and MMOs. For a pretty-much co...

‘Make the world play more’ say Ikea

Playreport is a global research project on children, families and play, initiated by IKEA. They conducted 11,000 interviews in 25 countries ...

Augmented Reality Brand Tracking

Here’s an update to our presentation showing the use of augmented reality by brands and companies. Augmented Reality Brand Tracking Vi...