Product Development: User Experience

Companies come to KZero to benefit from our experience in creating compelling user experiences in virtual worlds. We understand and appreciate the role of engagement via progressive experiences and game-play.

A growing area of business is the development of online and offline user experiences, designed to increase lifetime values and ARPPUs.

Client examples:
– Re-positioning of user experience for a European teen virtual world.
– User profiling and subsequent experience development for a US tween virtual world.
– Critical path and user journey analysis for an upcoming tween girls virtual world.

Contact KZero here to learn more about our User Experience services.

Latest Insight

Google StreetView and advertising in virtual worlds: Spark 100 Podcast

Here’s a Spark 100 podcast from CBC Radio in Toronto. I’m discussing (towards the end) the recent Google StreetView patent relat...

VW User Profiles: SmallWorlds

Launched in 2008, SmallWorlds currently has over 2m registered accounts and is the next in our series of looking at age profiles for virtual...

VW User Profiles: Miss Bimbo

Virtual fashion site Miss Bimbo attracted its fair share of media attention in 2008, mostly relating to the potential negative themes of the...

Avg user ages by country for Habbo

Here’s some insightful data recently released from Habbo. It shows the average user age by country. In the first chart we’ve col...