Sectors: Virtual Goods

Paying real money for digital objects? It might sound crazy but virtual goods are one of the fastest growing segments on the Internet. Our latest industry forecast shows 2009 global virtual goods revenues reaching $3bn, rising to $15bn in 2013.

KZero developed one of the first ever virtual goods campaigns in a virtual world and now works with a range of online platforms developing cutting-edge campaigns and initiatives. Our services in this field include Strategy creation for companies developing virtual goods business models, Business Planning solutions related to market sizing and analysis, Marketing/ Media and Product Development.

KZero works with all major virtual worlds, virtual goods platforms and social networks.

Latest Insight

Universe and Radar presentation

Here’s a Slideshare presentation containing our Q4 2009 Universe and Radar analysis. Universe and Radar Q4 2009 View more presentation...

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Radar chart: Toys/games, fantasy and mirror worlds

Following on from our Universe chart posts for Q4 2009, we’re delighted to release the Radar charts. These charts show, be genre, virt...

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Q4 2009 Radar chart: Music, Fashion and Education/Development

Throughout 2009 and certainly for the majority of 2008, almost all the focus in the KT&T virtual worlds space was in casual gaming and s...

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Q4 2009 Universe chart: Teens and Adults

Our last post (assessing Kids and Tweens) showed the five to 10 year old segment and 10 to 15’s grew 17.8% and 6,8% respectively from ...

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