Sectors: Virtual Worlds

With global registered accounts nearing 800m and revenues approaching $1bn annually, the virtual worlds sector has experienced rapid growth in recent years and shows no signs of slowing down. Our Universe chart has become of of the most frequently used tools to visualise growth in the virtual worlds sector and our case studies used frequently as examples of best-practice.

KZero has been active in the virtual worlds sector since 2006, pioneering the fields of user analytics and marketing strategy. Our experience is wide ranging and our insight deep, working with worlds catering to Kids, Tweens and Teens (KT&T) and brand-driven platforms, right through to mirror worlds and gaming.

We work with companies at various stages of development, from start-ups and brands creating new worlds, right through to advertisers developing virtual marketing campaigns and technology companies developing aggregation and content delivery applications.

Latest Insight

KZero in The Guardian: Virtual worlds: is this where real life is heading?

The registered population of online communities such as Second Life and Blue Mars is greater than that of the US and Europe combined. Today&...

Animal Jam continues the trend in Branded Virtual Worlds

Demonstrating the continuing trend for existing brands to create their own virtual worlds (Branded Virtual World), this week we’ve see...

Britain’s Next Top (Virtual) Model

Stardoll has signed a deal with Britain’s Next Top Model (shown on the Living channel) to promote the show and give away virtual cloth...

The Brand New Worlds

Here’s a presentation giving an overview of how real world brands are creating their own virtual worlds and MMOs. For a pretty-much co...