Sectors: Virtual Worlds

With global registered accounts nearing 800m and revenues approaching $1bn annually, the virtual worlds sector has experienced rapid growth in recent years and shows no signs of slowing down. Our Universe chart has become of of the most frequently used tools to visualise growth in the virtual worlds sector and our case studies used frequently as examples of best-practice.

KZero has been active in the virtual worlds sector since 2006, pioneering the fields of user analytics and marketing strategy. Our experience is wide ranging and our insight deep, working with worlds catering to Kids, Tweens and Teens (KT&T) and brand-driven platforms, right through to mirror worlds and gaming.

We work with companies at various stages of development, from start-ups and brands creating new worlds, right through to advertisers developing virtual marketing campaigns and technology companies developing aggregation and content delivery applications.

Latest Insight

Universe and Radar presentation

Here’s a Slideshare presentation containing our Q4 2009 Universe and Radar analysis. Universe and Radar Q4 2009 View more presentation...

Radar chart: Toys/games, fantasy and mirror worlds

Following on from our Universe chart posts for Q4 2009, we’re delighted to release the Radar charts. These charts show, be genre, virt...

Q4 2009 Radar chart: Music, Fashion and Education/Development

Throughout 2009 and certainly for the majority of 2008, almost all the focus in the KT&T virtual worlds space was in casual gaming and s...

Q4 2009 Universe chart: Teens and Adults

Our last post (assessing Kids and Tweens) showed the five to 10 year old segment and 10 to 15’s grew 17.8% and 6,8% respectively from ...