Greenies Postcard Competition
K Zero used the Greenies Kitchen as part of the L’Oreal Paris campaign (on a supersized basis) – it’s a high traffic area in SL primarily due to the uniqueness and quality of the environment. Here’s the SLurl.
Vint Falken has a post over on her blog detailing a competition in the Kitchen (on the fridge, of course) encouraging people to submit a postcard. There’s three themes to choose from (postcard, holiday and action/sports) and the best entry in each category receives L$5000.
I love this idea. It’s a new spin on a concept everyone knows and understands. Too often with virtual world marketing people try to be too clever. And having to make people understand a campaign before they can take part limits the take-up. Marketers need to understand the environment they’re working with and create low threshold campaigns that leverage that enviroment. In otherwords, do the hardwork for your audience so all they have to do is fun have and engage.
One potential problem though……the fridge is already pretty big but if the campaign is too successful they might need an even bigger one.
Here’s the Flickr group and some insight ino over-sized design in virtual worlds.
