October marketing news
Published a little early but I’mtravelingfor the next two weeks.
Introducing the Myrl Index:Since entering open beta about a month ago, Myrl is going from strength to strength, now with 19 different virtual worlds integrated.Part of the product roadmap here is to include registration APIs for all worlds within the Myrl framework. In the meantime, visitors to Myrl wanting to join new virtual worlds can click through directly to the respective registration pages….
Twinity on the Beeb:A nice overview video plus some excellent coverage of Twinity, from the BBC News Technology site…
Growing Virtual Worlds. The race is on and heres the track:Over the last few months the focus has been primarily on the volume of new virtual worlds being launched into the marketplace. Of course, this is great for competition and provides choices for the consumers/users, but it makes the challenge of acquiring sign-ups just that ?¢‚Ç¨Àúlittle bit harder…
Myrl featured by the BBC:Awareness of K Zero client Myrl continues to grow. The BBC caught up with CEO Francesco DOrazio at the VWF Unconference yesterday to get an insight into the social gateway for avatars. …
Recent/current project round-up:?¢‚Ç¨ÀúAh K Zero, the people that do they graphs is how were usually greeted when we meet people around the virtual worlds space. Sure, we do graphs and interesting stuff like that, but I thought it would be useful to go into a little detail on some of the projects weve been working on lately to demonstrate the breadth of our services….
Establishing metrics – key performance measurement for virtual worlds and MMOs:The establishing metrics workshop is ideal for marketers considering entrance in the virtual worlds space as well as those building and operating VW. The session will lay out the current VW universe from a demographic and target market perspective to provide a framework for discussion….
Presentation from Virtual Worlds London:Fresh from the stage, heres the presentation Ive just delivered in the Numbers and Growth panel from Virtual Worlds London. Ill be expanding on all of these points (for age-segmented growth areas and market issues) in posts this week….
Avatart:Sticking with the Italian theme, the Museum of Natural History at the University of Florence is running a Festival of Creativity from Oct 21 – Jan 7…
Cross-world gaming explained:K Zero client Myrl has a plan – to create a cross-world gaming platform enabling multiple VWs, avatars, mobile devices and even brands to come together to create the next phase of metaverse entertainment….
Forbes says: A ?¢‚Ç¨ÀúVirtual Escape From Economic Pain:The Dow plummeted below 9,000 points to a five-year low Thursday. Worldwide, economies are slowing and consumers are worried sick about their future. Despite all the doom and gloom, one tiny sector is offering a glimmer of hope: virtual worlds?¢‚Ç¨Àú, says Forbes in a recent article….
The FT says: Virtual goods networks could rival ads:Nice little article from the FT about how virtual goods revenues could offset online advertising. My view is that it isnt about offsetting revenues in turbulent times – virtual goods will in time be a dominant income stream for brands and companies regardless of the economic situation. A view shared Im sure by Viximo, referenced in the article….
Growth areas in 2009 for virtual worlds: 5 to 15:Following the Virtual Worlds London Expo earlier this week, as promised Im going into greater detail in terms of offering my thoughts on growth areas….
Growth areas in 2009 for virtual worlds: 15 to 25:The 15 to 25 year old segment is nowhere near as hectic as the 5 to 15 space in terms of virtual worlds but nevertheless contains companies with impressive user numbers – IMVU and Gaia being great examples…
Growth areas in 2009 for virtual worlds: 25+:Rounding off this series of expanding on the points from the VW London presentation, heres the potential growth areas in the 25+ age group. ….
Virtual worlds logos:After a long week of presenting, discussing and predicting, on a much lighter note, here are the logos for a range of virtual worlds….
Flashback – the Second Life brand map:Remember the days when brands were rushing into Second Life? Seems like a very long time ago.and of course, we tracked it…
Augmented reality video round-up:Frosties with added calcium and adverts….
Mobile devices: the red herring or the diamond in the rough?:Using mobile devices to access virtual worlds pops up every now and again on the radar. For example companies like Vollee and Sun have developed applications allowing Second Life on a phone. Thats all well and good but.