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Franktown Rocks with 100k beta accounts

Music-themed virtual world Franktown Rocks (incidentally my kids favourite virtual world) has come out of beta with 100k registered accounts.

Here’s the press release:

Nashville-based Brainwave Studios has announced a successful completion of the beta phase for their music-based virtual world for kids: Franktown Rocks (

According to Brainwave President, , the website has garnered over 100k registered accounts over the last few months of live beta testing.

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1 Dec

European Funding & Investment Summit for virtual worlds


I’ll be in London this Friday (5th Dec) at theEuropean Funding & Investment Summit for virtual worlds. Here’s a link to the registration site if you’re interested in attending and here’s the session run-down.

1.30 – 2pm: Data and Trends. Focus on the Growth and Opportunity in Casual Online Games, MMOs and Virtual Worlds.

2 – 2.20pm: Spotlight on Media Tie-Ins

2.20 – 2.50pm: Early Stage Public & Private Support, Finance & Funding

3.05 – 4.30pm: Financing Growth – The Legal and VC Perspective

4.30 – 5.40pm: Financing Growth: The Developers’ & IP Owner Perspective – Case studies and panel discussion

1 Dec

November marketing news


Come on in. Digital Dollhouse opens the door to a brand-new ?¢‚ǨÀúold type of fun. Offering a brand new world of fun, charm and creativity, Digital Dollhouse will open its doors today. Aimed at girls of all ages, Digital Dollhouse is an online ?¢‚ǨÀúPlayspace enabling children to combine the traditional dollhouse play with the latest technologies associated with immersive communities and creativity.

Habbo Global Youth Survey – Tri-country analysis.So, the full Habbo report is here and shown below is comparative data for the UK, Spain and Germany.

GAXs Working Worlds 3.0?¢‚Ǩ¬? VWs Job Fair.Most subscribers to our K Zero blog, virtual worlds residents and professionals alike, will know something of the challenges facing agencies in implementing successful in-world campaigns for real world clients, even when brand and product line seem optimally suited.

Black holes in the VW universe.In the virtual worlds universe we see new planets created all the time, but not so many disappearing. Following this analogy, black holes (closed/closing VWs) are now shown in the K Zero universe chart.

Clan shopping with Far Cry 2.Gaming isnt really a sector we cover here (although Im a gamer, well, a COD nut), but every once and while something creative hits the inbox.

Metanomics show video.Heres the link to the Metanomics show (Unpredictable Spaces) from earlier this week.

Running the numbers: Habbo UK.As part of the Global Habbo Youth Survey, 58,500 teenagers between the ages of 11 and 18 from 31 countries were questioned in terms of their profiles and usage patterns. The research examines the interests, values, attitudes and media habits. These reports are compiled into a report that helps build understanding both for Habbo and for potential brands considering entrance.

IMVU goes musical.Not content with having the worlds largest set of virtual items, IMVU has decided to up the ante and introduce a social music aspect to their virtual world.

Revolution Magazine features K Zero.The November edition of Revolution Magazine carries a three page article this month on marketing in virtual worlds. Part of the Masterclass series, Im one of the panel along with Ian Hughes (IBM / Eightbar) and Alistair Williams (Habbo UK).

Digital Dollhouse media pack now available.For brands and organisations interested in developing revenue streams and brand marketing campaigns from virtual goods, K Zero has developed a media pack explaining the benefits of Digital Dollhouse.

Socnet data.Its all about networking right!

Running the numbers: Habbo Spain.Following on from this post showing the Global Habbo Youth Survey for UK members, below is Spain. Some interesting nuances are coming out. And on a related note, heres some insight into Spanish Second Life residents from last year.

Looking back to look forward: 20 trends defining virtual worlds in 2007. Just over a year ago Techdigest did a great job of live-blogging the Virtual Worlds Forum event in London. They also came up with a list of 20 trends defining virtual worlds in 2007. Now then, a year is a long long time in the virtual worlds space so lets go back and look at these predictions and see whats happened a year later.

K Zero in The Guardian.The rise and rise of virtual worlds. From virtual cities to virtual conferences and football matches, online worlds are the way of the future.

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