Educational worlds in the Radar
Here’s some videos of some of the virtual worlds shown in the latest Radar chart.
KZero services:
Strategy
Business Planning
Marketing/Media
Product Development
Here’s some videos of some of the virtual worlds shown in the latest Radar chart.
KZero services:
Strategy
Business Planning
Marketing/Media
Product Development
Here’s the next segment of the Q1 2011 virtual worlds Radar chart. This one shows live and in-development worlds in the education/learning, music and fashion categories. The first segment is here and includes existing IP’s/brands, sports and content creation.
In the educational space new platforms continue to come to market as companies are attempting to ‘crack the nut’ of learning in virtual environments. The balance trying to be achieved is between fun and learning. Of course, the last thing kids and tweens want to do once they’re out of school is be taught at so it’s all about creating engaging learning-based activities and games. Knowledge Adventure has actively pursued this strategy and are doing well with their first property – Jumpstart. And, their second world, Math Blaster has just entered the market. Another company, Baobab Planet from Spain are a new entrant to the sector and one to watch.
The music sector is also doing well with established properties continuing to grow and some interesting new concepts coming to market. This segment is explored and assessed in the new KZero report, Virtual Worlds: 2011 and Beyond. This report is currently being offered exclusively to attendees of the upcoming Engage! Expo and will be available for download from our report section in about a month. The full Radar chart can be ordered here.
KZero services:
Strategy
Business Planning
Marketing/Media
Product Development
After a short hiatus the Radar chart is back with a bang for 2011. The first segment is shown below and contain live and in-development virtual worlds. This part of the Radar shows worlds based on sports, existing brands/IP’s (books, movies and TV mainly) and content creation.
The sector for existing IP’s being turned into virtual worlds is the hot-spot for 2011. New entrants and in-development projects are mainly based on existing brands with a heritage, i.e. they are well-known established properties such as Dorothy of Oz, The Ministry of Silly Games (Monty Python), Star Trek, Tom and Jerry and Back to the Future. These are properties with existing fan-bases, therefore providing major opportunities to leverage the incumbent awareness into active users.
The full Radar chart can be ordered here.
KZero services:
Strategy
Business Planning
Marketing/Media
Product Development
Next month sees the first Engage! Expo and Conference of 2011 taking place in New York.
As a strong supporter of this event we’re pleased to announce that our latest report, ‘Virtual Worlds: 2011 and Beyond’ is being made exclusively available to all attendees of the conference, before it’s made available on the KZero website.
The report includes market forecasts, growth areas for kids, tween, teen and adult worlds as well as in-depth analysis and insight into micro-level developments in the virtual world and MMO sectors. Also included are references to important players in the market.
If you’re considering attending Engage! can you receive a $100 discount off the two-day price by clicking here.
Elevate gaming with exclusive casino rewards.
