Radar chart: Toys/games, Questing and Mirror Worlds

Last week we released the Q1 2012 Radar chart showing VWs and MMos by genre and operational stage. Here’s another segment from the Radar showing Toys/Games, Questing and Mirror Worlds.

Brands are increasingly looking towards ‘Connected Play’ as a tool to link on and off line activities. The toys/games sector shows companies either already operational in the market or about to enter. The most recent entrant into this genre is KZero client Ubisoft with their Imagine Town MMO.

You can order the high-res full Radar report here and we’ve also got a Slideshare presentation.

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Q1 2012 Radar chart Slideshare presentation

Radar chart for Q1 2012

Here we go folks, we’re delighted to announce that we’ve updated the Radar chart based on Q1 2012 data, sponsored by vWoGo.

The KZero Radar chart tracks virtual worlds and kids MMOs by genre and operational status (live, closed beta or closed). As ever, it’s a busy chart due to continued signs of strong growth in the sector.

Shown below is the segment covering education/development, fashion/lifestyle and music. The educational sector in particular is extremely hot right now both in terms of new entrants prepping for launch, existing worlds expanding their user bases and importantly, improved monetization both in terms of paying user conversions and ARPPU’s.

 

The full Radar chart can be ordered here.

 

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KZero Reports