Last week we released the Q1 2012 Radar chart showing VWs and MMos by genre and operational stage. Here’s another segment from the Radar showing Toys/Games, Questing and Mirror Worlds.
Brands are increasingly looking towards ‘Connected Play’ as a tool to link on and off line activities. The toys/games sector shows companies either already operational in the market or about to enter. The most recent entrant into this genre is KZero client Ubisoft with their Imagine Town MMO.
You can order the high-res full Radar report here and we’ve also got a Slideshare presentation.