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Slideshare presentation: Q4 2012 Universe chart

And following on from our last post, here’s the Slideshare presentation for the Q4 2012 Universe chart. The hi-res version can be ordered here.



Universe Chart for Q4 2012 Now Ready to Order

Back by popular demand, we’ve been busy bees over Xmas getting the KZero Universe chart ready. Shown below is an extract from the Universe chart showing virtual worlds and MMOs with an average user age between five and 10.

As per usual, high res versions of the Universe chart presentation can be ordered here, Also included within this report is our forecast for Active Users as at Q4 2012 as well as Market Penetration rates and the Usage Multiplier.

Here’s the chart for the five to 10 year old segment.

Poptropica remains the dominant player in this segment both in terms of their overall user base size as well as forging into new business development efforts such as licensing – a strategy becoming increasingly popular amonst the larger worlds as well as the more aggresive smaller players, such as Fight My Monster.

Founded in the UK, Fight My Monster used (and continues to use) TV advertising very early after launch. The company has also inked several licensing deals which is quite unique considering their relatively small (compared to other UK VWs such as Moshi Monsters and Bin Weevils) user base of circa 2m.

Neo Geo’s Animal Jam continues to expand in line with year one growth, closing Q4 with circa 9m registered users. Another property with ties back to TV is Toonix from Turner. Toonix has pushed through 1m registered accounts in just over a year.

For the full high-res set of Universe charts as well as other data-sets such as Active Users and Market Penetration rates, order here,

The KZero Universe chart is sponsored by Dubit.

Extracts from this report as well as other KZero insight will be presented at the upcoming Digital Kids conference in New York City next month.

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Active Users and Market Penetration for Kids VWs and MMOs

We’ll shortly be publishing the Q4 2012 update of the Universe chart. The Universe chart (for those of you that don’t know) visualises the virtual world and MMO marketplace showing cumulative registered accounts and average user ages for all the companies in the market. The slideshare presentation of the Q1 2012 version of the Universe chart is here.

All the usual suspects (Club Penguin, Moshi Monsters, Stardoll, Fantage, Poptropica) will be in the Q4 Universe as well as newer (and growing) kids on the block such as Space Heroes, Skylanders and Pirate 101.

For the Q4 update presentation we’ll also be including our forecasts for active users and overall market penetration. Here’s a sneak-peak at the global active users and market penetration analysis. First up, active users.

We define Active Users as a created user account that has logged into a virtual world or MMO at least once in the quarter. Note that this analysis covers the age ranges of seven to 13 year olds.

The current market sweetspot of 11 and 12 year olds is clearly visible in the chart. Also apparent is the growing domiance of the Asian marketplace, driven by China, India and Indonesia.

The Western world regions of North America and Western Europe also play a pivotal role for the active user counts.

And, if you’re looking for an underserved market segment from an age perspective, the seven to nine year olds is certainly a sector to focus on. Expect some new entrants prepping themselves for launch in Q1 and Q2 of this year.

Here’s the data-table.

On an overall basis we forecast closing Q4 2012 unique active users of 66.4m globally. Asia accounts for 23.2% of the total, followed by North America with 17.6m and Western Europe in third place with 17.6m.

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