Predictions for 2009: Education and Personal Development
The majority of new virtual world launches in 2008 have been in the casual gaming space. We anticipate an emerging sub-sector in this demographic segment in 2009 for worlds based around education and development.
Although a common view shared when considering educational spaces is that kids/tweens are unwilling to participate/engage with learning themes, we disagree and feel this is a sector ripe for both success and growth.
Importantly, parental involvement with respect to encouraging and allowing kids/tweens to engage with educational worlds could also provide extra stimulus for take-up. In other words, VW’s focusing purely on gaming could potentially face tougher times competitively.
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