Real advertising for Metabrands
Real advertising for Metabrands. As someone that used to run an ad agency, I’m particularly interested in the concept of virtual goods advertising. After all, (just like in the real world), companies rarely sell their products without promoting them first.
In Second Life, and undoubtedly other forthcoming worlds with economies, people (will) create Metabrands and merchandising platforms (such as shops) to sell them in. And again, just like in the real world, products span a very wide range of categories.
One sector which is probably the largest in fiscal and transaction terms is fashion. And, a trend observed has been created by the emergence of specialist media publications to cater to specialist interests. A great example of this is Second Style magazine.
For any media planners/buyers out there, the CPM’s for this type of publication are excellent, but more about Second Style in the near future as this post is about advertising.
So, what outlets like this and others like The Avastar have created is a platform for advertising into tightly defined audiences. Below are some examples of recent adverts in these publications. What’s important to point out here is the art direction – it’s an extremely high standard and comfortable at a higher standard than you would see in a lot of other real world publications.
But hang on a second, these adverts are real world. They are magazines/newspapers available in-world but also downloadable as PDFs from their website. The line is starting to blur…..
Read more about Metabrands here. Continue reading →