Sponsorship and personal branding in virtual worlds
With real estate mogul Anshe Chung receiving worldwide attention for reportedly making a $1m from property trading, how long will it be before prominent residents and participants in virtual worlds take sponsorship and endorsement packages from major advertisers?
Probably a little while longer. The seeds are there but the key element in the decision-making process for sponsorship – exposure, is still lacking on a mainstream basis. Continue reading →
