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11 Dec

Sponsorship and personal branding in virtual worlds

With real estate mogul Anshe Chung receiving worldwide attention for reportedly making a $1m from property trading, how long will it be before prominent residents and participants in virtual worlds take sponsorship and endorsement packages from major advertisers?

Probably a little while longer. The seeds are there but the key element in the decision-making process for sponsorship – exposure, is still lacking on a mainstream basis. Continue reading →

11 Dec

SL major brands no.13: Hipcast

SL MAJOR BRANDS NO.13: HIPCAST. The audio and video podcasting service, Hipcast operates The Hipcast Conference and Expo Center – a conference, trade show, and convention facility inside Second Life.

Related categories: SL company directory

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