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RT @WEARVR: Check out @WEARVR in @thetimes today! #VirtualReality #VR

Sponsorship and personal branding in virtual worlds

December 11, 2006
Virtual World strategy

With real estate mogul Anshe Chung receiving worldwide attention for reportedly making a $1m from property trading, how long will it be before prominent residents and participants in virtual worlds take sponsorship and endorsement packages from major advertisers? Probably a little while longer. The seeds are there but the key element in the decision-making process

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SL interesting place no.9: Amsterdam

December 11, 2006
Uncategorized

SL INTERESTING PLACE NO.9: AMSTERDAM. Teleporting into Amsterdam on SL, you appear at the train station – a nice touch. Similiar to the Dublin creation (in concept), Amsterdam in SL comes complete with Dutch signs, canals, trams and a lot of attention to detail. Clearly, there is a strong business model in SL to create

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SL major brands no.13: Hipcast

December 11, 2006
Virtual World strategy

SL MAJOR BRANDS NO.13: HIPCAST. The audio and video podcasting service, Hipcast operates The Hipcast Conference and Expo Center – a conference, trade show, and convention facility inside Second Life. Related categories: SL company directory

SL features in Sunday Times

December 10, 2006
Uncategorized

LIFE IN THE UNREAL WORLD: The Sunday Times Magazine (Dec 10) ran a story on Second Life. The article focussed on the creators of SL (LL) and in particular Philip Rosedale, the property speculation aspects and provided a general overview of SL. Here’s the article. Related categories: SL company directory SL interesting places Here’s a

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SL Interesting place no.8: International Spaceflight Museum

December 10, 2006
Uncategorized

SL INTERESTING PLACE NO.8: SPACEFLIGHT MUSEUM: The International Spaceflight Museum is a museum that hosts exhibits and events about real-world spacecraft, rockets, and space travel. The museum is located on the island sim Spaceport Alpha. Here’s the Saturn rocket. The organization that manages and develops the museum is the Spaceflight Museum Planning Group, a group

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Ripple effect of the Polonium case

December 7, 2006
Uncategorized

RIPPLE EFFECT OF THE POLONIUM CASE: It would seem the recent press coverage of the Polonium case is having quite a ripple effect. This post discussed how companies have attempted to maximise web traffic from people investigating it. Other ripples: Blogging triple play This News24.com article explains how a restaurant in Sheffield has had a

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SL interesting place no.7: Lassard Marina

December 6, 2006
Uncategorized

SL INTERESTING PLACE 7: Lassard Marina. They say you can tell the men from the boys by the size of their toys. So, in SL, people build them big and at Lassard Marina there’s some very large ships, yachts and boats (I must learn the difference between those). Lassard Marina is owned and run by

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SL interesting place no.6: Abbotts Aerodrome

December 3, 2006
Uncategorized

Created in 2004, Abbotts Aerodrome can be found on Abbotts island. In a word, impressive. The Aerodrome is basically a starting point for all things avionic, from being an airport, skydiving (yes, skydiving) and automated flights around the island.

SL major brands no.13: Fox Atomic

December 3, 2006
Uncategorized

Fox Atomic Studios launched on Nov1 into SL. Their virtual studio is exactly that, a virtual studio, complete with stages and theres even a facility to choose different sets. Related categories: SL company directory Heres the view from behind the main building. Upcoming Fox Atomic films are promoted on billboards.

SL events no.1: Jay Z

December 3, 2006
Uncategorized

Jay Z recently performed in SL in association with Motoratilife.com

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