Promote and cross-promote: 7 point plan for SL strategy, point 7. So, first let’s recap.
Deploying a Second Life marketing strategy means consideration of several factors prior to actually diving in – just like any other marketing activity.
The first area to look at is the overall marketing strategy in place. The products/services needed to be promoted, the target markets, the messaging and the other campaigns/initiatives taking place. Then issues such as phasing of the SL development and management of it need to be resolved. A full marketing plan needs to be created for the SL activity.