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9 Apr

A record month for KZero

Strategic Marketing

April is shaping up to be a record sales month for us, already beating our previous best months for new client wins (and we’re not even half way through the month yet) We don’t just produce pretty-looking graphs you know….

Our published client list only tells half the KZero story to date as we can’t list out the majority of the projects we work on. Why? Because a major revenue and client stream for us is providing business planning and strategic services to companies in stealth mode developing virtual worlds and goods propositions.

Here’s an overview of our new clients in April (so far):

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Market sizing and addressable markets (Asia)

The third (of three) posts in this series showing the addressable markets for virtual world owners, this time showing Asia (here’s Europe and the Americas).

The interesting thing with some of the Asia countries is the difference between the overall population and the internet penetration rate. This is best demonstrated with India. Shown right is the population of five to nine year olds in Asia.

India has 63.6m boys and 57.9m girls. Mind you, China doesn’t do too badly either with 44.1m and 38.5m boys and girls respectively. Japan is in third place with European type levels of population.

However, once the internet penetration rates are applied to these numbers quite a different picture emerges, as shown in the graph below left.

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Market sizing and addressable markets (North/South America)

So, the second of three posts laying out some metrics for the addressable market of internet users available to companies with virtual worlds (Europe is here).

Starting with the five to nine year old segment (shown right). To be clear, please don’t expect any surprises here – these posts are intended more to provide some data-points (I’m not gonna shock the world by declaring that Canada has more internet users than the US).

This data however is pivotal to the not insignificant number of companies currently developing business cases for new virtual worlds.

So, in the US, there’s almost 7.4m boys aged five to nine in homes with internet access and 7.1m girls. Not a bad sized market to go after. Brazil is second highest out of the countries included in this chart with 3.1m and 3m respectively.

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Market sizing and addressable markets (Europe)

I’ll be writing a post later this week about the importance of target market analysis and criteria for companies developing new virtual worlds. This post (and two subsequent ones) will serve as data-points and reference.

As the number of virtual worlds increases and new worlds are launched outside of North American (particularly from Europe and Asia), it becomes increasingly important to understand not just the overall market size but also the addressable market. In other words, identifying and measuring the population of a country and those households with internet access.

So, this post is simply a set of graphs breaking out KT&T segments by age, country and market size. First up, children between the ages of five and nine across Europe. The first graph, show left contains the overall country populations, split by gender.

Turkey leads the way here with 3.6m boys and 3.4m girls, followed by Russia with 3.4m and 3.2m respectively.

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