Market sizing and addressable markets (North/South America)

So, the second of three posts laying out some metrics for the addressable market of internet users available to companies with virtual worlds (Europe is here).

Starting with the five to nine year old segment (shown right). To be clear, please don’t expect any surprises here – these posts are intended more to provide some data-points (I’m not gonna shock the world by declaring that Canada has more internet users than the US).

This data however is pivotal to the not insignificant number of companies currently developing business cases for new virtual worlds.

So, in the US, there’s almost 7.4m boys aged five to nine in homes with internet access and 7.1m girls. Not a bad sized market to go after. Brazil is second highest out of the countries included in this chart with 3.1m and 3m respectively.

Moving up to the ten to 14 year olds, boys account for 7.4m and girls 7.2m. In second place, Brazil has 3m and 2.9m. Mexico pops in third with 1.2m and 1.1m. Canada and Argentina battle it out around the 800k mark.

Lastly the 15 to 19 year olds. The US has 8.2m boys and 7.8m girls (that’s a few guys missing out on prom night, so maybe a ‘stay at home on prom night and chill out in a boys virtual world’ is on the cards). Brazil hits in at 2.8m and 2.7m respectively.

Here’s the headlines, focussing just on North America because a few South American countries have been left out.

Boys aged 5 – 9 = 8.1m compared to 8.3m in Europe

Girls aged 5 -9 = 7.8m compared to 8m in Europe

Boys aged 10 -14 = 8.3m compared to 8.6m in Europe

Girls aged 10 – 14 = 8m, the same as Europe

Boys aged 15 – 19 = 9.2m compared to 9.6m in Europe

Girls aged 15 – 19 = 8.7m compared to 9.1m in Europe

Total boys = 25.6m compared to 26.6m in Europe

Total girls = 24.6m compared to 25.3m in Europe

Total = 50.3m compared to 51.9m in Europe

Next up, Asia.

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