Britain’s Next Top (Virtual) Model
Stardoll has signed a deal with Britain’s Next Top Model (shown on the Living channel) to promote the show and give away virtual clothes. Exclusive previews of the series are being shown in the Stardoll Cinema.
Taken from New Media Age:
Living has expanded the deal for the whole series following a teaser video that saw more than 100,000 plays. It earlier worked with Stardoll to promote America’s Next Top Model, which attracted 740,000 video views.
Stardoll has a wide user age spread so this partnership makes sense as it targets multiple ages. Two thirds of Stardoll members Mothers play the site without the daughters.
It’s also another good example of how virtual worlds are moving their brands into new channels.
Stardoll leads the pack in terms of registered users in the fashion space, but they have competition, as shown in the Radar segment below.