25 Brands in Virtual Reality
In addition to our expertise in Virtual Product Placement into virtual worlds, MMOs and social games, we also track the overall market activity of brands in this space.
This now includes the virtual reality sector and we’ve just released our Q3 2014 update of branded experiences in VR. This assessment includes official projects (sanctioned by the brand owners) as well as unofficial initiatives (created by fans).
Since our last Q2 update, we’ve seen official VR demos and experiences created by the likes of the BBC, Bloomberg and Oakley. On an unofficial basis, VR experiences have been created for brands/IPs such as Southpark, the Matrix and Serenity.
So, this recent activity brings the total number of official and unofficial brands to 25. Check them out in the presentation below.