3D avatar fashion with Frenzoo

Currently in closed alpha, Hong-Kong based Frenzoo is aiming for the popular (primarily) girls market across Asia Pacific (initially), or as they put it ‘3D fashion and lifestyle for everyone’.

As Techcrunch reported back in May 2007, co-founding Skype engineers participated in the Series A funding round.

Three real world brands are already signed up for the Frenzoo launch, namely Liucia (women’s shoes), Dusty (men’s fashion) and MayMayKing (handbags).

The K Zero case study on Luxury Brands gives marketers in these sectors a great insight into the virtual worlds space.

Some sample imagery is shown below for Frenzoo – maybe one to add to the list…..

Frenzoo progress can be tracked on their blog (not enough VW’s in dev have blogs). And speaking of blogs, Frenzoo CEO and co-founder Simon Newstead also runs the VR Fashion site looking at the latest trends in ‘fashion 2.0′. Here’s some recent stories from this blog:

China and Virtual Worlds – interview with Bjorn Lee.MMOs and online gaming is huge in China, yet so far virtual world takeup seems to be slow? What’s your take?Yes, the simple answer is that virtual worlds have not cracked the code of fun like the game worlds have. There is also a steep learning curve right now that makes it difficult for the mass market to get involved.

Creating your ‘real’ virtual self.3D body scanning isn’t new, yet the quality and resolution of the technology continues to move forward by leaps and bounds. Body scan systems provide an ability to capture a real life person and apparel in a controlled environment and generate a 3D model in electronic format, for use in virtual world and many industry applications.

Puma dresses up Playstation Home.Sony’s dress lets girls go shopping virtually, mix and match their own looks in a studio, watch interviews, compete in runway competitions and more.

Vivienne Tam brings ‘China Chic’ to Stardoll.Born and raised in Hong Kong, the New York based designer has launched her own custom storefront within the popular virtual world, as well as participating in judging fashion competitions and live chats with fans

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