Age profiles: Chimpoo, Poptropica and Stardoll
This is the second post in this series looking at age profiles of popular virtual worlds (the full report is the next post). This post looks at two of the largest worlds, Poptropica and Stardoll, along with an ‘up and comer’ in the form of Chimpoo.
Stardoll has over 116m registered accounts with a user base pretty well distributed between North America and Europe. Poptropica has over 170m registered accounts and is strongest in the US. Chimpoo has 4m registered accounts with a user base largely from India. Here are the age profiles for these three worlds.
This chart highlights the impact that different play patterns and user experiences have on the ages of users inside virtual worlds.
For example, Stardoll is primarily dress-up, with users (predominantly females) customising their avatars with clothing. This is an evergreen play pattern, appealing to tweens just as much as teens.
As this post from 2008 shows, Stardoll even resonates with the Mothers of users, with over 60% playing Stardoll alongside their children and of this group, another 60% visit Stardoll without their children.
Compare this trend with worlds that are more gaming based. Chimpoo has both chat and games and spikes out around the 10 year old mark, similar to Moshi Monsters and Bin Weevils. Game types, along with visual style (particularly avatar appearance) have dramatic influences on the types of users acquired by virtual worlds.
The next post sumarises all the worlds featured in this analysis.