Brand entry timeline for tourism and travel sectors

Brand entry timeline for tourism and travel sectors. April and May were busy months for organisations in the travel and tourism sectors entering Second Life. The benefits of such a strategy are discussed in the K Zero case study ‘Tourism’ – order it here.

The Swedish Embassy project, Visit Maldives and One Manchester all launched in May, keen to position and promote their respective destinations to the early adopter audience.

Here’s the timeline.