Brand research in Second Life
Brand research in Second Life: Until market research conducted about Second Life residents is indexed and compared against decent RL samples, it has to be taken with a pinch of salt (due to the very high weighting towards Early Adopters). However, a recent survey conducted by paints a different picture to the Komjuniti assessment bounced around by those less accepting of SL as a valid brand platform.
SL residents reside heavily within Innovator and Early Adopter groups, meaning they are highly brand-sensitive. Basically, regardless of the platform or medium, these types of people are very hard to please. So, it’s interesting to see the high proportion of residents interviewed who have a favourable brand stance for those companies already in Second Life.
Here’s the graph:
The full report can be purchased .
Luxury brands in Second Life case study
Technology companies in Second Life case study