Virtual trademark protection

Luxury Brands, SL UNofficial brands

Virtual trademark protection: The Reuters SL blog has an interesting article about the threat/opportunity posed/available to brand owners (and in particular luxury brand owners) concerning the replication and creation of unofficial products in Second Life.

The Reuters post mentions Benjamin Duranske, founder of the Second Life Bar Association and his excellent blog Virtually Blog, so excellent in fact, it’s on the K Zero blog roll. Continue reading →