The full Radar chart can be ordered here.
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KZero Reports
Here we go folks, we’re delighted to announce that we’ve updated the Radar chart based on Q1 2012 data, sponsored by vWoGo.
The KZero Radar chart tracks virtual worlds and kids MMOs by genre and operational status (live, closed beta or closed). As ever, it’s a busy chart due to continued signs of strong growth in the sector.
Shown below is the segment covering education/development, fashion/lifestyle and music. The educational sector in particular is extremely hot right now both in terms of new entrants prepping for launch, existing worlds expanding their user bases and importantly, improved monetization both in terms of paying user conversions and ARPPU’s.
The full Radar chart can be ordered here.
KZero Services
KZero Reports
Hot off the heels of our updated Universe chart, we’ve just released the updated Radar chart for the same period (you can order the Q2 Radar here). The Radar chart shows virtual worlds by category and stage of development. Here’s one of the segments showing Education,/Learning, Fashion/Lifestyle and Music.
Major developments this quarter (and year)….. Education and Brands/IP are leading the charge in terms of new worlds in development. Continue reading →
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Here’s some videos of some of the virtual worlds shown in the latest Radar chart.
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Here’s the next segment of the Q1 2011 virtual worlds Radar chart. This one shows live and in-development worlds in the education/learning, music and fashion categories. The first segment is here and includes existing IP’s/brands, sports and content creation.
In the educational space new platforms continue to come to market as companies are attempting to ‘crack the nut’ of learning in virtual environments. The balance trying to be achieved is between fun and learning. Of course, the last thing kids and tweens want to do once they’re out of school is be taught at so it’s all about creating engaging learning-based activities and games. Knowledge Adventure has actively pursued this strategy and are doing well with their first property – Jumpstart. And, their second world, Math Blaster has just entered the market. Another company, Baobab Planet from Spain are a new entrant to the sector and one to watch.
The music sector is also doing well with established properties continuing to grow and some interesting new concepts coming to market. This segment is explored and assessed in the new KZero report, Virtual Worlds: 2011 and Beyond. This report is currently being offered exclusively to attendees of the upcoming Engage! Expo and will be available for download from our report section in about a month. The full Radar chart can be ordered here.
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After a short hiatus the Radar chart is back with a bang for 2011. The first segment is shown below and contain live and in-development virtual worlds. This part of the Radar shows worlds based on sports, existing brands/IP’s (books, movies and TV mainly) and content creation.
The sector for existing IP’s being turned into virtual worlds is the hot-spot for 2011. New entrants and in-development projects are mainly based on existing brands with a heritage, i.e. they are well-known established properties such as Dorothy of Oz, The Ministry of Silly Games (Monty Python), Star Trek, Tom and Jerry and Back to the Future. These are properties with existing fan-bases, therefore providing major opportunities to leverage the incumbent awareness into active users.
The full Radar chart can be ordered here.
KZero services:
Strategy
Business Planning
Marketing/Media
Product Development
The full Radar Chart report and presentation can be ordered (for free) here.
KZero services:
Strategy
Business Planning
Marketing/Media
Product Development
We’ve updated our Radar Charts for Q2 2010. These charts show both existing virtual worlds and platforms in development (closed beta). This time we’ve included MMOs into the Radar charts and we’ll be building out this list over time.
As a whole, the virtual worlds and MMO marketplace is changing quite dramatically. Whereas 12 months ago a concept we called ‘Chasing the Penguin’ was the main thrust of activity. This related to completely new companies setting up shop funded on the basis and excitement caused by the Disney acquisition of Club Penguin. This led to a massive influx (60+ new worlds) entering the marketplace going after the lucrative kids and tween sectors.
Of course, there’s only so much time kids have available and only so many times these kids can convince their parents to part with their hard-earned cash – we’re seeing casualties now.
As our last post explained, the virtual world and MMO marketplace is now shifting to being brand dominated as companies with existing customers, channels and operations see the value in sliding the brands and offerings into immersive environments.
The uplift in new platforms being developed as a result of these brands can be seen in the Radar segment shown below.
The other key segment seeing increased activity from new entrants is Education and Learning with a wide range of companies across many different educational areas developing their offerings. Continue reading →
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