Virtual worlds with an average user age of between 10 and 15 account for 46% of the total market – that’s 468m of the 1.009bn as at Q3 2010.
Shown below is the updated Universe chart for this age segment. Stardoll leads this segment with 69m total registered accounts and has experienced extremely strong growth year to date.
Neopets pops into second place with 63m with Club Penguin in third with 47m, accordingly to our estimates and data access.
In terms of worlds in development (blue dots) there’s some interesting concepts entering the market.
Lego Universe will of course be an interesting one to watch, particularly bearing in mind the client download factor.
The other in-development worlds are largely what we call ‘Vertical’ worlds – virtual worlds themed into specific genres, as opposed to the more generalist casual gaming and socialising platforms already in the market. Adventure in Oz and Star Team (both KZero clients) are examples of movie/IP-led worlds coming to market.
Our complete report covering Q3 2010 registered accounts and all segments of the Universe chart can be ordered here.