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30 May

Universe charts for Q1 2012

Universe Graph

Earlier this week we published the first version of the KZero RPG Galaxy, a visualisation of companies and games in the MMORPG sector. These charts of course are based on the virtually world famous Universe charts and here are the Q1 2012 versions of the Universe.

This is the most comprehensive edition of the Universe chart we’ve ever produced with over 100 virtual worlds and KT&T MMOs shown. Quarter on quarter from Q4 2011 to Q1 2012 the overall total for cumulative registered accounts increased by 149m with the 15 – 25 year old showing the strongest growth. At the highest level the total market of cumulative registered accounts now stands at 1.921bn.

High res version of the chart are over on our Facebook page and the entire presentation can be ordered here. We’ll ping out a link to the Slideshare shortly. Here’s the overall breakdown:

 

And here’s the segment for virtual worlds with an average user age of 10 to 15.

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6 Jan

Universe Chart Slideshare presentation

Universe Graph, Virtual Research
KZero Universe Q4 2011

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4 Jan

Universe chart Q4 2011: Avg User Age 10 to 15

Kids/Tween Worlds, KZero Clients, Teenage+ Worlds, Universe Graph, Virtual Research

The release of our Q4 2011 data headlined with total cumulative registered accounts reaching 1.7bn (read that post here). Here, we’re showing a segment from the Universe chart for virtual worlds with an average user age between 10 and 15. This age segment is the largest in the sector, closing with 787m registered accounts as at Q4 2011. Here’s the segment.

Stardoll and Club Penguin are the leaders in this age segment both with 150m registered accounts. Following up behind these two are Moshi Monsters and Neopets with circa 70m each.

Looking at virtual worlds with a heavy focus on user generated content, Roblox and Minecraft reside within this age segment with 3m and 18m users respectively. Expect these worlds to post significant increases in users during 2012. Of course, we’ll be following their progress.

Our has the full set of Universe charts and you can order the full KZero Universe chart presentation with high-res imagery can be here.

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4 Jan

Virtual World registered accounts reach 1.7bn in Q4 2011

Kids/Tween Worlds, KZero Clients, Teenage+ Worlds, Universe Graph, Virtual Research

Strong growth in the virtual worlds sector throughout 2011 saw total cumulative registered accounts reach 1,772m at the end of Q4 2011. This growth was driven by booming user bases from worlds such as Poptropica, Habbo, Moshi Monsters, Stardoll and Club Penguin.

Encouragingly, whilst the top-tier larger worlds (with over 50m registered users) continue to attract users and leverage their brands, mid-tier worlds (10m to 50m registered users) such as Bin Weevils, Wizard 101, Minecraft, Meez and Fantage also posted positive increases.

The table below shows quarterly numbers by major age range.

From Q3 to Q4 2011, total cumulative registered accounts grew by 282m (an 18.9% quarter on quarter increase), compared to a 141m increase in users from Q2 to Q3 (a 10.4% increase).

The 10 to 15 year old segment continues to set the pace in the space, closing with 787m total cumulative registered accounts in Q4 2011, with the 15 to 25 year old (average user age) element coming in second highest with 596m total accounts.

The chart below shows total cumulative registered accounts by major age range.

We’ll be posting the Universe chart segments on here very shortly, but in the meantime you can get a sneak peak over on our .

The full KZero Universe chart presentation with high-res imagery can be ordered here.

 

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27 Jul

Slideshare presentation of Q2 2011 Universe chart

Universe Graph, User Analysis, Virtual Research
KZero Universe Q2 2011
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27 Jul

Q2 2011 VW cumulative registered accounts reaches 1.4 billion

Kids/Tween Worlds, Teenage+ Worlds, Universe Graph

With the largest quarterly increase since we started tracking in 2008, the virtual worlds sector now has 1.4 billion cumulative registered accounts. That’s an increase from Q1 2011 of 214 million. Not bad.

Growth has come from several sources in Q2 2011. The big boys of the sector continued to grow strongly, with excellent numbers from Moshi Monsters (up 16m to 50m), Poptropica (up 26m to 170m), Habbo (up 20m to 220),  IMVU (up 5m to 55m), Minecraft (up 5m to 10m) and Stardoll (up 22m to 116m). Encouraging growth all round and also interesting that these worlds span a variety of different play and socialisation types, such as dress-up, nurturing/pets, casual gaming, chat and UGC.

The table below shows the quarterly numbers by age range.

The five to ten year old segment grew 17.6% from Q1 to Q2 assisted primarily by increases from Poptropica and Panfu. The next age segment, 10 t0 15 year olds grew by 16.2%, with Moshi Monsters and Stardoll leading the charge. Next up, the 15 to 25 year olds increased the most with a quarter-on-quarter uplift of 23%. A modest increase was seen in the 25 and older segment – this is a growth area with several companies looking to tap into this underserved market over the coming months,

Here’s the Universe segment for the 10 to 15 year olds.

 

The full high-res versions of the Universe charts can be ordered here. We’ll be releasing lower res versions via our shortly and via Slideshare.

 

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20 Feb

Slideshare Universe presentation, Q1 2011

Universe Graph
KZero Universe Q1 2011

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15 Feb

VW registered accounts for Q1 2011 reach 1.185bn

Universe Graph

Registered accounts in the virtual worlds sector have reached 1.185bn during Q1 2011. That’s the high-level finding from the latest KZero Universe chart.

The break-out by age band is shown below:

The Q1 2011 total of 1.185bn is a 104m increase on Q4 2010. The 10 to 15 age segment continues to dominate the sector with 561m total accounts, assisted greatly by Habbo with 200m accounts and Stardoll with 94m. This growth was also asssisted by strong performances by Wizard 101 and Club Penguin.

Shown below is the segment for 5 to 10 year olds where you can see Poptropica and Moshi Monsters going from strength to strength. We’ll be making the full report available over the next few weeks via our report order form.

In the meantime, the full chart and accompanying segments can be seen on our . You never know – if you ‘like’ our Facebook page then you might just get the full report a little earlier (it’s a bribe but it’s a good bribe).

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1 Oct

Slideshare presentation for the Q3 2010 Universe Chart

Universe Graph
KZero Universe Chart Q3 2010

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1 Oct

Universe chart Q3 2010: 15 to 25 year olds

Teenage+ Worlds, Universe Graph

The market segment of virtual worlds with an average user age between 15 to 25 is, we believe, THE one to watch over the next 12 to 18 months. Why? Several reasons:

  1. The largest world is the market, Habbo, resides in the sector and has considerable ‘clout’. With an active user base as large as Habbo’s it’s the perfect testing ground for emerging initiatives such as branded virtual goods, simulcasting/real-event integration and product extension.
  2. Monetisation: Users in this segment have direct purchasing ability. Finding new ways to achieve monetisation could yield significant upsides.
  3. Mobile devices: This is the texting generation. Expect to see greater integration of mobile devices in the forthcoming year.
  4. New entrants: There’s some extremely interesting new propositions coming to market.
  5. IMVU: Those guys are always up to something interesting. No laurel-resting here.

Here’s the Universe segment for virtual worlds with an average user age of 15 to 25.

The entire report can be ordered here. Continue reading →

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