Establishing metrics – key performance measurement for virtual worlds and MMOs

NOTE: VWF LONDON HAS BEEN CANCELLED. If you would like a copy of the presentation I was going to deliver as referenced below email me: nic @ kzero .co .uk


That’s a mouthful – and also the title of the workshop I’ll be running next Wed (Oct 8th) at Virtual Worlds Forum. Here’s the overview.

The establishing metrics workshop is ideal for marketers considering entrance in the virtual worlds space as well as those building and operating VW. The session will lay out the current VW universe from a demographic and target market perspective to provide a framework for discussion. Building on this foundation, Nic will present and explain two successful brand campaigns in VW with accompanying datapoints and measurement tools. The workshop will then focus on the key metrics marketers should use when planning and implementing VW marketing initiatives:

* audiences ?¢‚Ǩ‚Äú acquisition / retention / churn

* engagement

* community

* customer service


Finally, the workshop will look at developing standards for VW audience measurement ?¢‚Ǩ‚Äú how and when?