Renault Italia in SL

Renault Italia in SL. Renault has selected their new Twingo as the model to drive their first entrance into Second Life. This venue has just launched – here’s the first look.

Renault Italia have opted for the test-drive and track approach, as adopted by Mercedes Benz and Pontiac. It’s encouraging to see more European car manufacturers entering SL following the initial dominance of US-brands in this space. This trend mirrors the shift in overall SL registered accounts, as explained in this post about the nationalities of SL residents.

More information about Automotive strategies in Second Life can be requested here. The timeline for automotive brands in Second Life is in this post.