Google launches Lively virtual world

Google has launched an open beta virtual world called Lively.

It’s a small downloadable client linked to the browser targeting (as per the avatar design) mid to late teens and has a feel of IMVU about it. The world is comprised of rooms and there’s an existing inventory of avatar accessories.

Casual gaming plays a role to as is common in most new virtual worlds. Here’s some screenshots and further commentary on VWN.

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