KZero referenced in the Guardian
Published in the technology news & features section in the Guardian, our Universe Chart and research helped highlight the boom in virtual world memberships. “Membership of virtual worlds grew by 39% in the second quarter of 2009 to an estimated 579 million,” reports Victor Keegan based on our research. He also explains that much of this growth comes from children (or tweens). Keegan mentions Twinity’s recent funding and explains that unlike Second Life, there is no content creation allowed. You can read more about Twinity here. At the end of Keegan’s article he writes that “one problem of virtual worlds is that you can’t go from one to another,” a concept known as interoperability – a concept we’ve been thinking about for quite a while.