Marketing strategies in virtual worlds: The 7 Points
Back in 2006 K Zero released the first ever strategic framework for companies wishing to deploy marketing into virtual worlds – The 7 Point Plan.
Today, the updated 7 Point Plan for Marketing in Virtual Worlds is released, incorporating the freshest strategic recommendations for marketers wishing to move into the metaverse space in 2008/9. This report is free and available on request here.
The 15 page report contains the following sections:
What is a virtual world?
Why are virtual worlds growing?
Who is a typical resident?
The media landscape
Point 1: This is marketing, so have a plan
Point 2: Design is an output, not an input
Point 3. Integrate
Point4. Giving is better than receiving
Point5. Keep the seats warm
Point6. Stoke the fire
Point7. Promote and cross-promote
Included in the report are examples of marketing campaigns in Second Life, vSide, Stardoll, vMTV and many other virtual worlds. Brands and companies in the report include DKNY, Sephora, Warner Bros, L’Oreal Paris, Pepsi and many others.
The 7 Point Plan is ideal for marketers considering entrance into virtual worlds as well as operators seeking market insight.