MTV goes for a song
Engagement and relevance – two very important terms in the world of virtual marketing.
Virtual MTV is leveraging both aspects with their latest initiative – the Virtual Music Video Contest. Registered avatars are invited to create and edit a music video (from a pre-selected list of five songs) and then upload it to Metacafe (integration is another important term).
Just as marketers have to realise that their customers of tomorrow are using virtual worlds in great numbers already, companies have to realise that their employees of tomorrow may already be demonstrating their skills in these worlds – in this case, budding video directors (machinima artists).
Here’s a link to the MTV site.
Learn more about music in virtual worlds.