New KZero report: Luxury Brands and Virtual Goods

luxury brands coverToday we’ve released our latest report – Luxury Brands and Virtual Goods.

The report explains the options available to luxury brand marketers when considering virtual goods strategies.

Companies referenced in the report include L’Oreal Paris, Hublot, Rayban, Mercedes Benz and Armani.

Examples of marketing initiatives and campaigns explained in the report:

  • Product launches
  • Competitions
  • Metabranding
  • Customer engagement
  • Brand extension
  • Advertising

The report can be ordered here.

KZero services:


Business Planning


Product Development