Radar chart: Toys/games, fantasy and mirror worlds

Kids/Tween Worlds, KZero Clients, Mirror Worlds / ARG's, Teenage+ Worlds, Virtual Worlds Radar Chart

Following on from our Universe chart posts for Q4 2009, we’re delighted to release the Radar charts. These charts show, be genre, virtual worlds either live or in development. The chart below shows three segments, Toys/real world games, fantasy/questing and mirror worlds.

kzero radar q409 seg2

For the Toys and real world games segment, we’re expecting a lot of movement. Mattel has lead this segment with Barbie Girls and we’re now seeing Hasbro/EA move into the market with the Littlest Pet Shop Online (LPOS) and Ubisoft with Imagine, launching shortly (Shameless plug alert – both are KZero consulting clients). And let’s not forget about Lego Universe.

You can order the full report analysing growth in the virtual worlds sector here. Our report, Virtual Worlds 2010+ details the major drivers for growth in these categories.

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Strategy

Business Planning

Marketing/Media

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