SL major brands no.2: Adidas

Adidas takes the kudos along with Reebok for opening one of the first virtual stores in Second Life promoting official real-world branding footwear.

The SL Adidas store sells the a3 Microride. Like the real-life shoe, ?¢‚ǨÀúthe ultimate blend of bounce and flexibility with minimum weight..with special powers.and without the trainer odour.


The store itself is on a private island and as well as the main shop, also includes a video screen and a testing area for the trainer. The click-out call to action is a device that tells you where your nearest real world Adidas stockist is.

Get them whilst stocks last, for only L$50.

….An early example of a Two-Tone virtual retailing strategy.