The 7 point plan for companies entering Second Life

Virtual World strategy

7 point plan for companies entering Second Life:

Sure, you can build a flashy looking 300 story building with rocketpads and 100m rotating banners, but people will visit once, and once only.

Deploying a strategy to enter SL, means exactly that – have a strategy.

Here is the seven point plan for companies wishing to enter Second Life. Over the next few weeks, I’ll be going into detail, with case studies, about each of the points.

1. This is marketing, so have a plan

2. Keep the builders at bay

3. Integrate

4. Giving is better than receiving

5. Keep the seats warm

6. Stoke the fire

7. Promote and cross-promote

Ok, there’s actually 8. Number 8, is go back to number 1.