Upcoming speaking engagements
Virtual Worlds Expo LA (3-4 Sep): I’ll be moderating theVirtual Worlds By The Numbers: A Look at the Market Research panel (on the Hollywood track). Other panelists:Steve Prentice (VP & Gartner fellow, Gartner),Michael Cai (Director, Broadband & Gaming, Parks Associates),Barry Gilbert (Vice President, Strategy Analytics) andBrian Dunbar (EVP Client Services, Millions of Us).
VirtualWorldsEurope London (6-8 Oct): I’ll be running a workshop:Establishing metrics ?¢‚Ç¨‚Äú key performance measurement for virtual worlds and MMO. This is designed for marketers looking to build a deeper understanding of virtual world campaigns and initiatives and I’ll be using metrics from Stardoll, Second Life and a few other worlds.
Also, for attendees of the LA and London Virtual Worlds Mgmt shows we’ve written an exclusive report looking into the key strategies deployed in virtual worlds during 2008 and our forecasts for 2009, which is nice.