Updated Radar charts for Q1 2010

Education, Kids/Tween Worlds, KZero Clients, Music, Teenage+ Worlds, Virtual Research, Virtual Worlds Radar Chart

Here we go folks, our updated Radar charts for Q1 2010. On an overall basis we’re seeing a shift from ‘Chasing the Penguin’ and now we’re seeing efforts in the following areas:

1. Learning and education. Expect a growing number of virtual worlds entering the marketplace focusing on various elements of learning, education and self-development. These are focused around the eight to 12 year old segment.

2. Real-world IP: We’ve discussed this particular segment in length for a long time. This relates to existing popular brands creating virtual worlds to accompany movies, toys, TV and other IP-led properties.

Here’s the first segment (Education/Learning, Fashion/Lifestyle and Music). The full report can be ordered here.

kzero radar q12010 seg3

KZero services:

Strategy

Business Planning

Marketing/Media

Product Development