Virtual dress sells for $1,700 (that’s real money)

Last week I wrote about how luxury brands may hold the key to stimulating and driving the virtual goods (clothing) sector [readWill luxury brands drive the growth of virtual goods?].

New World Notes reports today that as part of the American Cancer Society’s Relay for Life campaign in Second Life, a virtual evening gown made by Eshi Otawara was bought for L$460,000 – approx. $1,700. Impressive – exciting – strange? – expect a whole lot more of this.

Two points:

1. People are starting to pay larger sums for virtual goods

2. Non-profits can successfully leverage virtual worlds for fund-raising

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