Virtual worlds and music videos. What a load of rap.

The use of virtual worlds in music videos is steadily getting more popular. And, it’s a clever way of showing the attributes and environments of a metaverse without having to go in-world (not to mention an insight into the typical demographics of particular worlds.

Recently, a Duran Duran mash-up competition has resulted in SL machinima being produced. vMTV (naturally) went as far as running a virtual music video competition. Contest one is now closed (winner yet to be announced) but here’s the most viewed entry taken from the submission site. Contest 2 is here.

MTV Virtual Music Video – Driving Down The Block – For more funny movies, click hereHere’s another one, this time with Soulja Boy and IMVU.

And here’s Bow Wow and Omarion in vSide