Wiglington and Wenks gaining traction
The Travel of Wiglington and Wenks (we shorten it to W&W) is adapted from a series of books of the same name written by veteran businessman John Bittleston. We’ve been working with the team at Mediafreaks on a range of areas, including market positioning, in-world features/functionality, registration processes, launch and pre-launch marketing and PR (VWN coverage ).
W&W is an interesting mix of concepts – story-based (from the books), with a healthy dose of history, a dash of geography and overall, a compelling, fun experience with educational benefits.
The great news is that although the launch isn’t slated until the end of year, registrations and interest are very high, forums are growing in popularity and usage and the end product is coming together extremely well. Marketers interesting in sponsorship opportunities in W&W can order a mediapack here.
Here’sthe promo video …